Make Money Online With Blogging

Again and again, there are blog parades in the blogosphere on the topic of “making money with blogs”. Not everyone is earning money, often with the argument that readers are cheated (especially if advertising is not marked – which, incidentally, I also don’t like). I have often heard the argument that bloggers can no longer be objective when they get money for an article.

But: all of this only applies to sponsored posts. There are so many different ways to make money with your own blog. I have put together 11 ideas and options, some of which are more complex, some less. In the free freebie, you have noted the overview of the effort so that you know what you can do, even if you are not a full-time blogger. Oh, and I included tools and price suggestions!

The prices come on the one hand from my own experience, on the other hand from conversations with other bloggers and my latest findings from the Fashion Camp 🙂

1. SPONSORED POSTS

I know I said there are other options. But this method is the classic among blog collaborations. And most bloggers want to make money with this method. That’s why I included it on my list for the sake of completeness.

HERE’S HOW IT WORKS:

You get paid for writing a blog article that you publish on your blog. Usually, one or more links are placed on the website of the cooperation partner, so that the SEO partner also benefits from it. Your cooperation partner also benefits from your (personal) relationship with your readers, which a company is unlikely to achieve, and of course from your reach.

YOUR ADVANTAGE:

The method is practical for you because you know in advance how much money you will get for a contribution. How much you charge for a contribution depends, among other things, on:

the niche of your blog
the range
the effort you have to create an article (it makes a difference whether you test a product or come up with a recipe, cook, photograph and write about it)

2. AFFILIATE LINKS

HERE’S HOW IT WORKS:

With affiliate marketing, you include a link that links to an online shop, for example. The link is (to put it very simply) with your bow, through which the operator of the online shop knows that the reader is from you. Every time someone buys something through your link, you get a small reward. Your reader therefore no longer pays!

YOUR ADVANTAGE:

You can include as many and as many affiliate links as you like – in theory. Because here too you have to be careful that the ratio between paid and “normal” links is correct. You can access the links via special publisher networks, of which there is now a large number. Optimal for fashion bloggers, for example, is Tracdelight, if you are a fan of Etsy, you can apply to Awin.

YOUR DISADVANTAGE:

The commission you get from your sellers is usually low. You often get no more than 3-10% of the purchase price. That means the more expensive the product you advertise, the more money you get. If you advertise cheaper products, they may be bought more often, but you also need more traffic. In other words, you need a strategy for this method to work.

Important for affiliate marketing: use the no-follow attribute for these links, otherwise you can be punished by Google (and get fewer visitors via the search engine)!

3. BANNER ADVERTISING

For a long time, banner advertisements were the only advertisements that were integrated into websites and quickly became annoying and spammy (similar to pop-ups). But: these times are over when you use them sparingly!

HERE’S HOW IT WORKS:

You embed a banner in your sidebar, under your blog articles, in the footer or another prominent part of your blog. The price is calculated using the TKP (thousand contact price): for every 1,000 people who visit your blog, you get a certain amount. This amount depends on the size of the banner and is usually between € 15 and € 45.

YOUR ADVANTAGE:

Unlike affiliate links, you are not necessarily dependent on networks, but can also sell banner spaces yourself. You are also not dependent on your readers clicking on the banner and buying something. That means you can calculate well in advance how much you will take in a month.

YOUR DISADVANTAGE:

As already mentioned: banners have the reputation of being spammy. And that’s not so wrong, because if they are placed too much and in the bad places, they can be annoying. In addition, the earnings are usually relatively low if you don’t have as many readers yet.

4. SELL E-BOOKS

You could say that you are an expert on the topic that you blog about – whether fitness, quick recipes or mom: you are constantly dealing with the topic and can share your experiences. Or do you write short stories that would be in good hands not only on your blog but also in a book? You already do this on your blog – so why not write an e-book !?

HERE’S HOW IT WORKS:

In principle, it’s very simple: you write a book and then sell it on your blog. You don’t have to start from 0: use your most popular blog articles as a basis for it! With services like DPD, Sendowl or Gumroad you can sell the e-book on your blog with minimal effort!

YOUR ADVANTAGE:

You don’t have to be a technology guru to write an e-book: you can write it in Microsoft Word or Pages for Mac and then export it as a PDF. And you can also reach your target group, your readers, via your blog and do not have to invest much money anymore. A landing page and a few well-placed Facebook ads can work wonders!

Another, not negligible advantage: you are not dependent on a company or network.

YOUR DISADVANTAGE:

It takes time to write an e-book. Even if there is not much technology behind it, your book should have a concept and a common thread. There is also a risk that you will put a lot of work into your e-book and your readers will not be as well-received as you thought. It is therefore important that you ask them in advance how they like the idea (e.g. with a small social media survey)!

5. SELL E-COURSE

HERE’S HOW IT WORKS:

Producing an e-course is similar to writing an e-book: the work is mostly in preparation. You sell a course on a topic that you are an expert on and that you can teach others about. There are basically 3 types of courses:

Video courses
Email courses

Text courses (which often include videos, downloads, …)
There are different platforms on which you can sell your course. For video courses such as Skillshare or Edudip and for “normal” courses Coursecraft. And email courses can be implemented with Mailchimp, for example.

YOUR ADVANTAGE:

Just like with an e-book, you don’t have too much work after producing it. You can also sell the course when you are not online. However, a good marketing strategy doesn’t hurt to reach enough people.

And here, too, you are not dependent on the budget of companies.

YOUR DISADVANTAGE:

As with an e-book, an e-course production is complex, especially if you integrate videos. Your course should also have a common thread and at best be interactive.

6. DONATIONS OR CROWDFUNDING

Another way to make money with your blog is to ask readers for support. After all, you continuously provide them with free content. But: I have to admit, I’ve never tried it myself, but I’ve already seen it on a few blogs. I’m a little skeptical whether and how well this method works, but I didn’t want to withhold it from you 😉 If you have experience with it: leave a comment and share it with me!

HERE’S HOW IT WORKS:

You embed a PayPal donation button in your blog, either in a sidebar widget or under your blog articles. So that you don’t “beg” too clumsily, you can, for example, insert a “Buy me a coffee” button or think of your own text with this plugin. For example, what you would use the money for a new outfit for your fashion blog? Craft material for your DIY blog? Then you could almost call it crowdfunding 😉

YOUR ADVANTAGE:

You have little effort to integrate the button and are not dependent on a cooperation partner.

YOUR DISADVANTAGE:

These buttons work via PayPal, which means that your readers must use PayPal to be able to buy a coffee. And how high the income is (and whether there is any) depends on the generosity of your readers.

7. PAYWALL

Another method that I haven’t tried yet. It can hardly be found on a blog, which may be due to the fact that readers are not used to paying for content.

HERE’S HOW IT WORKS:

There are different types of paywalls. With the pay-per-view method, readers have to pay for every article they want to read. With the Metered-Paywall System, a certain number of articles per month are free before you have to pay. You can find a detailed description in this article.

YOUR ADVANTAGES AND DISADVANTAGES:

The system is easy to install using WordPress plugins. However, it can quickly lead to frustration among readers because articles are not freely accessible. This increases the risk that they will look for other blogs where they can get similar content for free.

8. LECTURES AT CONFERENCES

Do you not only want to inspire or inform other people with your blog but also have no problem speaking to a crowd? Then see if there are events or conferences in your niche where you can speak as a speaker and give a lecture!

YOUR ADVANTAGE:

You make new contacts and probably learn something from a technical point of view (because let’s be honest: there is always something to learn).

YOUR DISADVANTAGE:

In the beginning, you will probably have to approach the organizers of organizers yourself and ask if you can appear as a speaker. And as long as you haven’t made a name for yourself, you may have to forego a fee (especially if it is a small event). Don’t underestimate the amount of time you spend, because after all, you have to prepare for your big gig!

9. DIGITAL PRODUCTS & 10. MATERIAL PRODUCTS

HERE’S HOW IT WORKS:

Are you realizing DIY projects on your blog that your readers would also set up at home? Or jewelry that your readers would love to wear? Or do you design invitations that your readers would also like to use for their next event? Believe it or not, not everyone is skilled in the art or can handle the right programs. So why not sell your ideas through shop systems like Dawanda or Etsy?

YOUR ADVANTAGE:

Your blog articles give you direct feedback from your readers about which ideas they like and it is easier for you to choose a product. Your blog is also the best marketing channel ever!

YOUR DISADVANTAGE:

The effort for the production is more or less complex depending on the type of products. This applies not only to material products but also to digital products if you individualize them for your customers (e.g. with the invitations mentioned above). So if you don’t have much time next to your full-time job, this method is not for you.

11. SELL PHOTOS

As a blogger, you take photos all the time and are often asked whether you have learned this because your photos look so great? Then benefit from not only showing them on your blog but also selling them!

HERE’S HOW IT WORKS:

Many (stock) photo databases such as Fotolia offer the option of selling photos. You usually get a percentage of the sale price when your photo is sold. But be careful: it is worthwhile to take a close look and read through whether and which rights you are giving up with the sale!

YOUR ADVANTAGE:

You hardly have any additional work because you shoot and edit the photos for your blog anyway.

YOUR DISADVANTAGE:

If you have sold your photo, you do not necessarily give up the rights to your pictures (depending on the platform). But you can still mostly not control who and what your pictures are used for.

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